cathexis
Pronunciation:\kə-ˈthek-səs, ka-\
Function: noun
Etymology: New Latin (intended as translation of German Besetzung), from Greek kathexis holding, from katechein to hold fast, occupy, from kata- + echein to have, hold
Date: 1922
: investment of mental or emotional energy in a person, object, or idea
Hmmm - I guess giving names to all my bikes counts, doesn't it?
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